Tone of Voice expresses a brand’s personality and core values. Its very essence is about the people that make up the brand – their values, professional attributes, their goals and what they are passionate about. So how do you define your brand’s tone of voice? There are plenty of marketing
On Point Content’s secret to creative copywriting
My name is red, creative copywriting is blue and I have a green dog! Sounds strange doesn’t it? Nonsensical even. For me, it’s normal. In my mind’s eye, the letters of my name are all red and copywriting and content marketing, which is what I specialise in, is blue. I have colour synaesthesia. It
Quick guide to repurposing content
Quick guide to repurposing content If you’re not repurposing content, you’re missing vital opportunities to increase your brand’s reach and realise the true value of your content. If you are wondering how to reuse blog posts or any other marketing copy, read on. Think, do you have a historic