Tone of Voice expresses a brand’s personality and core values. Its very essence is about the people that make up the brand – their values, professional attributes, their goals and what they are passionate about. So how do you define your brand’s tone of voice? There are plenty of marketing
The power of three words in marketing
Imagine ‘Have a Break’ without KitKat, Skittles without ‘Taste the Rainbow’ or John Lewis without ‘Never Knowingly Undersold’. Those three little words are synonymous with their brand. Yes, they have big budgets to promote their slogans. But there is a very good reason they use them. They help to