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On Point Content

On Point Content

Essex based copywriter, content marketing, PR agency

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Director

How to define your brand's tone of voice

June 3, 2019

How do you define your brand’s tone of voice?

Tone of Voice expresses a brand’s personality and core values. Its very essence is about the people that make up the brand – their values, professional attributes, their goals and what they are passionate about. So how do you define your brand’s tone of voice? There are plenty of marketing

Director,  Emma Plummer,  On Point Content brand content,  Brand marketing,  Copywriting,  copywriting for business,  Tone of Voice

Five lightbulbs pointing towards each other in a circle on a teal background

February 21, 2019

The power of three words in marketing

Imagine ‘Have a Break’ without KitKat, Skittles without ‘Taste the Rainbow’ or John Lewis without ‘Never Knowingly Undersold’. Those three little words are synonymous with their brand. Yes, they have big budgets to promote their slogans. But there is a very good reason they use them. They help to

Director,  On Point Content brand content,  Brand marketing,  Copywriting,  Strapline writing,  three words in marketing

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Storytellers in digital, social & print. A fresh approach to copywriting, content creation and marketing.

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Why choose us to tell your story?

We work in partnership with our clients. We are highly experienced. We make content engaging and inject brand journalism into every story we tell.

We are On Point.

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Albany House
Church Road
Thorrington
Essex
CO78HP
01206 250045 / 07494875440
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