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On Point Content

On Point Content

Essex based copywriter, content marketing, PR agency

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Emma Plummer

How to define your brand's tone of voice

June 3, 2019

How do you define your brand’s tone of voice?

Tone of Voice expresses a brand’s personality and core values. Its very essence is about the people that make up the brand – their values, professional attributes, their goals and what they are passionate about. So how do you define your brand’s tone of voice? There are plenty of marketing

Director,  Emma Plummer,  On Point Content brand content,  Brand marketing,  Copywriting,  copywriting for business,  Tone of Voice

April 26, 2019

On Point Content’s secret to creative copywriting

My name is red, creative copywriting is blue and I have a green dog! Sounds strange doesn’t it? Nonsensical even. For me, it’s normal. In my mind’s eye, the letters of my name are all red and copywriting and content marketing, which is what I specialise in, is blue. I have colour synaesthesia. It

Emma Plummer colour synaesthesia,  copywriting for business,  creative copywriting,  essex copywriter,  seo copywriting

brand personality in content. Reflection of swan on water

March 28, 2019

How to mirror the personality of your brand in your content

I was inspired to write this blog by Colchester United Football Club. Not only is the club already injecting personality into its own marketing, its local hosted networking events highlight one thing; people do business with people they like. It’s a fact. But sometimes this gets lost online. Quite

Emma Plummer B2B content writing,  brand content,  Brand marketing,  Copywriting,  writing with personality

SEO blog writing. Content marketing strategy plan as an infographic on printed paper on a busy desk

March 12, 2019

What is SEO blog writing?

It has been suggested that you do more SEO blog writing. Unless you have this expertise internally, you’ll want to commission a copywriter, but how do you know their content will perform? What is SEO blog writing and why does it matter? How to rank articles or blogs is something On Point Content

Emma Plummer blogging,  Colchester copywriter,  Copywriting,  seo,  seo blogging,  seo copywriting,  writing for web

Repurposing content. Content marketing infographic produced by On Point Content

March 11, 2019

Quick guide to repurposing content

Quick guide to repurposing content If you’re not repurposing content, you’re missing vital opportunities to increase your brand’s reach and realise the true value of your content. If you are wondering how to reuse blog posts or any other marketing copy, read on. Think, do you have a historic

Emma Plummer content marketing,  content strategy,  copywriting for business,  essex copywriter,  respurposing content,  value copywriting

Copywriting and AI. Robot concept or robot hand chatbot pressing computer keyboard enter

March 3, 2019

5 AI tools to help with copywriting

Mistake-free copywriting has never been easier. At least that’s what AI-assisted tool Grammarly tells us. There’s some truth in this. Such AI-powered tools tell you when the grammar of your copywriting is off. But how close is AI to making writing mistake-free? And what tools are there to help you

Emma Plummer AI and copywriting,  automation and journalism,  Copywriting,  Mistake free copywriting

Five lightbulbs pointing towards each other in a circle on a teal background

February 21, 2019

The power of three words in marketing

Imagine ‘Have a Break’ without KitKat, Skittles without ‘Taste the Rainbow’ or John Lewis without ‘Never Knowingly Undersold’. Those three little words are synonymous with their brand. Yes, they have big budgets to promote their slogans. But there is a very good reason they use them. They help to

Director,  On Point Content brand content,  Brand marketing,  Copywriting,  Strapline writing,  three words in marketing

Essex based copywriters. Content planning schedule looking at copy and images for a web site surrounded by people in a cafe drinking coffee

February 17, 2019

Top technical copywriting tips

For years now, I have written articles and blogs for organisations on some pretty hefty subject matter. And by hefty, I mean technical. Suffice to say, I have lots of experience condensing complex subjects into easily digestible content. In this article I’ll show you how you can also do the

Emma Plummer Article copywriting,  Technical copywriting,  Writing technical blogs

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