Well, today marks a very special day; the launch of On Point Content’s new website! It’s been a few months in the making as I have been busy creating content, but it has been worth every single minute.
Since it was built from scratch by me (Emma), I thought I would share how I created it and why I chose the platform that I did to build it on.
Now, I am not a website builder and I do not profess to be either. I am a copywriter and content marketing consultant, but on this occasion, I decided to have a go at the build rather than simply project manage the production of a website.
You will most likely recognise the website as being a WordPress templated website, which indeed it is!
I did, however, choose to build the website using a StudioPress template on the very flexible and agile Genesis framework. Why? Because it is one of the most respected frameworks on the market and I had already built a previous website using a template by the same developers. Plus, StudioPress has an excellent support community if you get stuck or need any custom coding for your website.
The theme was incredibly easy to install and I also found some fantastic YouTube tutorials on any of the elements that were a little bit more complex. I am already familiar with WordPress though and so I found it almost to be plug-and-play scenario.
Whilst the theme offered a good basis for the website, I knew that I would need the pages to be a little bit more dynamic and flexible by way of the design options. I was already familiar with a few of the plugin page builders on the market, but finally settled on Builder Beaver.
I knew it would be good, but it has been by far my best investment in regards to my web build and design. There are numerous modules and pre-designed elements to choose from and you have the ability to save elements to a global location in order to literally drag and drop elements you’ve used on another page. This saved me a massive amount of time and enabled me to stay on brand.
I was really careful to maintain On Point Content’s brand identity throughout the site, making sure I always use the correct HEX colour codes. I was also keen to choose images based on colour filtering so that the images feel and look on brand and complement my colour scheme.
There’s still more to do and I have lots of ideas to add more functionality, but for now, I hope you enjoy viewing my website and do get in touch if you need any copywriting or content marketing support.
And if you need a website designed, I work closely with some very talented people who are able to build incredible sites…